Elevate x Hive was a proposal for the North Lawndale community as part of Invest South/West (an unprecedented community improvement initiative to marshal public funding to reactivate twelve key commercial corridors on Chicago’s South and West sides).
Conceived as an L‑shaped building with rounded edges, Elevate x Hive creates movement and animation on an awkwardly shaped site. Key programmatic elements include a fragrance and cosmetology school, retail, affordable housing, and event spaces.
The Cosmetology and Fragrance School builds on and enhances the tradition of personal care with expanded access to courses for students at all stages of their career. Laboratories on the second level are a resource for small businesses to experiment and test products without the burden of large orders and complicated sourcing.
A rounded greenhouse caps the salon and spa; housing plants that can be used in fragrances and cosmetics. Here the building blends production and education with an iconic design that can serve as a catalyst for new development.